Hatch vs Loftie: Which Sunrise Alarm Is Worth It?
Updated Oct 23, 2026
Verdict
For waking with light, the Hatch Restore 3 wins. Its sunrise runs 5 to 60 minutes before the alarm, covering the 30-minute ramp used in trials. The Loftie Lamp's sunrise is a fixed 9 minutes that starts at alarm time. Buy the Loftie for the lamp itself or to complete a Loftie Clock setup.
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| Hatch Restore 3 | Loftie Lamp | |
|---|---|---|
| Price | $170 | $280 |
| Sunrise length | 5-60 min, before the alarm | 9 min, fixed, starts at alarm time |
| Sunset | Yes, 30-60 min | Yes, 9 min |
| Max brightness | Not published | Not published |
| Sounds | 60+, more with Hatch+ | None (needs Loftie Clock) |
| Subscription | Optional Hatch+, $5.99/mo or $59.99/yr | None listed |
| Setup | Hatch app + 2.4 GHz Wi-Fi | Loftie app + 2.4 GHz Wi-Fi for alarms |
| Size | 7.24 x 2.43 x 5.31 in, 1.27 lb | 16 x 11.5 x 9 in with shade, 2.12 lb |
| Warranty | 1 year, 30-night trial | 1 year |
| Best for | People who want sleep sounds and routines as much as the sunrise | Loftie Clock owners who want a light-based wake-up to match |
People compare these two because both are design-led, app-connected bedside devices. They wake you in different ways, and only one matches how dawn simulation was tested.
The sunrise is the deciding spec
The sleep inertia trials started a 30-minute dawn before waking, so light reached sleepers while they were still asleep. The Hatch Restore 3 lets you set the sunrise anywhere from 5 to 60 minutes, moving red to orange to white before the sound plays. That covers the trial protocol.
The Loftie Lamp’s sunrise begins at the alarm time and takes 9 minutes from start to finish, per Loftie’s support page. It does not snooze. WIRED’s reviewer noted the same 9-minute window and said it did not help her much. A ramp that starts at the alarm is closer to a lamp on a timer than to a dawn simulator.
Sound and routines
Hatch leads here. The free library covers color noise, nature and ambient tracks, and Hatch+ adds more than 2,500 pieces of audio. The Loftie Lamp has no speaker; you need a separate Loftie Clock for sound, which runs the sunrise between its gentle first alarm and its get-up alarm.
As a lamp
The Loftie is the better lamp. It mixes RGB and warm white LEDs, has Day, Reading and Night presets plus more than 50 color gradients, and WIRED called it her favorite lamp for filling a bedroom. The Hatch is compact (2.43 inches deep) but WIRED found it too dim to be useful as a bedside lamp.
Cost
The Hatch is $169.99 and the Loftie Lamp $279.99. Count Hatch+ if you want the full library: two years with the subscription comes to about $290.
Which to buy
Buy the Hatch Restore 3 if you want a sunrise alarm and sleep sounds. Buy the Loftie Lamp if you want a good-looking bedside lamp or already own a Loftie Clock. If light is the only thing you care about, neither publishes brightness; the Philips HF3650 is rated to 310 lux with no app or subscription.
Questions people ask
Is the Loftie Clock a sunrise alarm?
No. Loftie says the Loftie Clock is not a sunrise alarm. Its night light can turn on with the alarm, but the light-based wake-up is in the Loftie Lamp.
Does the Hatch Restore 3 need a subscription?
No. Hatch says the Restore works without Hatch+, with basic features and core content. Hatch+ adds a larger audio library for $5.99 a month or $59.99 a year.
Which is brighter, Hatch or Loftie?
Neither brand publishes a brightness figure. WIRED's reviewer found the Hatch Restore 3 not as bright as she wanted for waking. If brightness is your main concern, the Philips HF3650 is rated to 310 lux.
Which is cheaper over two years?
Without a subscription the Hatch is $169.99 against $279.99 for the Loftie Lamp. With Hatch+ for two years, the Hatch costs about $290, slightly more than the Loftie.